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Steps to Create Professional Food Packaging for Your Restaurant

Febbi S
Langkah-Langkah Membuat Packaging Makanan yang Profesional untuk Restoran Kamu

Professional food packaging is not just a protector of food products, but also one of the best ways to attract customers' attention and build brand awareness for your restaurant or culinary business.

With attractive and high-quality packaging, your restaurant can increase its competitiveness while creating a better customer experience.

Let's take a look at the steps to create professional food packaging for your restaurant!

1. Understand the Product Characteristics and Target Market

Before starting to design food packaging, first get to know the menu in your culinary business and who the target market is.

For example, snacks for young people require a cheerful and colorful design, while healthy food can feature a minimalist design.

It’s also a good idea to ask a graphic designer for their opinion or check out market trends to feel more confident when choosing a design.

If your restaurant’s menu targets young people, the food packaging design should be vibrant with bold colors.

You can use surveys or market analysis to understand what customers want in terms of packaging design and materials.

2. Choose the Right Packaging Material

Make sure the packaging material suits the type of food and the needs of your restaurant.
Several factors to consider include food safety, durability, and environmental friendliness.

Choose materials that maintain food quality and comply with food safety standards.
Some options for food packaging materials include:

  • Food-grade plastic for oily or wet food
  • Kraft paper for environmentally friendly products
  • Thick cardboard for frozen food.

3. Create an Attractive Visual Design

packaging makanan

Source: freepik

An attractive visual design will help your packaging become easily recognizable by customers.

Make sure the design elements reflect the identity of your restaurant or culinary business while also being aesthetically appealing.

If possible, hire a professional graphic designer to achieve the best results and ensure each element of your business’s packaging reflects the restaurant’s identity.

Some important design elements to include in food packaging are:

  • A prominent and memorable logo
  • Colors that reflect brand identity
  • Clear and legible typography.

4. Include Important Information

Food packaging should include relevant and clear information, such as:

  • Product name
  • Ingredients or food composition
  • Expiration date
  • Storage instructions
  • Halal label (if applicable)
  • Nutritional information to provide transparency to customers.

5. Adjust Packaging Size and Shape

The size and shape of the packaging should match the type of food and customer needs. Avoid making the packaging too large or too small, as this can affect customer convenience.

For snacks, use practical packaging that is easy to carry. Ensure the packaging design is also efficient for storage and transportation.

Also read: Guide to Setting Food Prices for Increased Profit

6. Prioritize Eco-friendly Packaging

Many consumers are now more concerned about the environment. Using recyclable or biodegradable food packaging can add value to your restaurant or culinary business.

Some examples of eco-friendly materials include:

  • Recycled paper
  • Biodegradable plastic.

7. Test Packaging Quality

Before marketing the product, test the packaging to ensure its quality. Test aspects such as:

  • Resistance to pressure and moisture
  • Ability to maintain food freshness
  • Compliance with food safety standards.

8. Consider Cost Aspects

Professional packaging doesn’t always have to be expensive. You can choose designs and materials that fit your budget without sacrificing quality.

Look for suppliers with competitive prices or consider mass production to reduce the per-unit cost.

9. Utilize Technology for Innovation

The latest technology can help you create more innovative and attractive packaging, such as:

  • QR codes for additional information
  • Interactive designs with a human touch using graphic design services
  • Special sealing technology to keep food fresh longer.

Also read: Food Product Bundling Strategy for Maximum Profit

Conclusion

Professional food packaging is an essential investment in the culinary business. With attractive, safe, and functional packaging, your restaurant can increase product appeal and build stronger brand awareness.

In addition to focusing on food packaging, another key aspect of a successful culinary business is effective restaurant operations. One way to achieve this is by utilizing an integrated POS system like ESB POS.

Not only does it help with transaction recording, but ESB POS also supports multi-outlet management and practical order tracking.

Interested in trying it out? Schedule a demo with our team now!

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