ESB Supports Ten Thousands F&B Businesses

Get to know the ESB technology ecosystem, the solution for F&B business needs to help them grow & thrive.

Our Journey



The conception of ESB started in 2006.

It began when Gunawan founded a finance consultant named SGR Consulting Group.

SGR Consulting Group helped many F&B owners to solve their financial company problems.


ESB started its journey as an ERP custom provider company.

ESB began when Gunawan (finance, accounting, and tax expert also Founder of SGR Consulting) crossed path with a group of skillful programmers: Eka, Setiadi, and Dwi (Founder & Co-Founders of Karya Digital).

ESB developed a variety of the most challenging ERP systems starting from zero.

Remboelan, a well-known Indonesian F&B joined ESB.
In mid 2018,


ESB was asked to solve a problem faced by one of the foremost restaurant brands in Indonesia. Steadily, ESB's business was growing and occupied the first ESB's office in Serpong, Tangerang.

At that moment, the Founder & Co-Founders of ESB found the concept of "community-based software" for restaurants. They believe that ESB could craft the perfect software solution by listening to real problems faced by restaurants and delivering the most suited technology.


Got Bigger! Boga Group and Auntie Anne's joined ESB

Boga Group, one of the biggest F&B company in Indonesia and Auntie Anne's, a USA's franchise known for its hand made pretzels joined ESB.


ESB's ecosystem continuously being refined with feedback from various parties.

ESB launched an online ordering system without installation called ESB Order. ESB's technology system was also trusted to run Ismaya Group's and Genki Sushi's daily operations. ESB's new office branch was opened in Pluit, Jakarta.

Now ESB is still on the process of refining its technology ecosystem by utilizing Gunawan's expertise in finance and Eka's, Setiadi's, and Dwi's expertise in programming. The constant technology refining process has no end!


ESB acquired more clients! Also, ESB launched a B2B marketplace for F&B, ESB Goods

More clients trusted ESB to increase their business efficiency. F&B enterprises such as Starbucks, Paul, Pizza Marzano, Krispy Creme, Godiva, Coldstone, and Marugame joined ESB. ESB also launched ESB Goods, a B2B marketplace designed for F&B which gathered suppliers and buyers (F&B entrepreneurs) in one place.


ESB launched ESB POSLite, a smart cashier for F&B SMEs.

Besides that, ESB X Cindaga Foodcourt, Ayomakan (a digital platform for online F&B ordering, making reservations, and searching for culinary inspiration), ESB Capital (funding for F&B), ESB Book (online reservation system), and Business Intelligence. Angkasa Pura I & II joined ESB. Two new office branches also opened in Bali & Surabaya.


ESB is thriving and continue to innovate the F&B industry

ESB launched ESB Loop (an F&B customer loyalty system). Taman Safari started to join ESB. A new ESB office branch in Semarang also opened this year.

Our Founder

  • Started his career journey as an Auditor at PwC from 2001 until 2006.
  • Founder of a tax, accounting, & management consulting firm.
  • Experienced in service to more than 500 personal and multinational & public clients.
  • Extensive experience in helping F&B clients since 2008.
  • Started his career journey as PT Karya Digital manager with innate ability as a programmer.
  • Mastering more than 24 programming languages and databases.
  • Experienced in serving notable clients like Astra, Lippo, Bank Sumsel, and many more.
  • Started his career journey as a program analyst at AIA (2008-2010).
  • Mastering 15 programming languages and 3 databases.
  • Experienced in the service sector with clients like Sodexo, Zurich, and other companies.
  • Started his career journey as a program analyst at AIA (2008-2010).
  • Founder of PT Karya Digital and a restaurant owner since 2010.
  • Mastering 15 programming languages and 2 databases.
  • Experienced in serving notable clients like Bank Mayapada, Bank Index, and many more.

Our Visions

To be a technology forerunner & backbone of the F&B industry in Asia Pacific by integrating all F&B businesses & supporting businesses in one ecosystem.

Our Missions


To be F&B business partners by providing the best end-to-end solution to increase business efficiencies and sales.


Continuously making innovations to suit market needs and becomes the only solution in F&B businesses in Asia Pacific.


Delight the F&B customers with a unique and effortless customer journey.


Consistently level up human resources skills & company's infrastructures in order to deliver the best service to all customers.


To be a financially healthy company (achieved a profitable cohort.)

Experience the convenience with ESB the all in one integrated restaurant technology!