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20 Best Culinary Franchises in Indonesia 2025 That Are Proven to be Popular and Profitable!
Briantama Afiq Ashari
Want to open a culinary business, but don't want to bother looking for a brand name, recipes, ideas, and restaurant concepts?
It seems like you should get acquainted with a food franchise.
Franchising has long been a shortcut for beginners who want to start a business, without having to start from scratch.
Especially now, food franchise businesses are increasingly available.
Food franchises have the advantage of a proven system. So, you just have to follow the SOP that has been provided.
Well, this is perfect for those of you who want to make money straight away without having to think about branding.
Well, this article will give you insight into food franchises, how they work, and of course 20 food franchises that are currently successful in Indonesia.
Let's start from the basics!
What is a Food Franchise in Indonesia?
Food franchise is a business cooperation system between the brand owner (franchisor) and business partner (franchisee).
In Indonesia, the official term is known as "franchise".
According to PP No. 42 of 2007, a franchise is a special right owned by an individual or business entity to a business system with certain characteristics that have been proven successful.
So, you as a franchisee only need to pay the initial fee and royalty fee, then you can immediately run the business with the existing brand, menu, and operational system. Practical, right?
Read Also: Important Knowledge About Cashier Applications That You Should Know
What to Prepare Before Joining a Food Franchise?
Before rushing to choose the best-selling food franchise, it's a good idea to prepare some important things.
What are they? Let's take a good look below, okay!
- Licensing and Legality: Make sure you join a food franchise that has complete permits and is registered.
- Appropriate Capital: There are food franchises under 5 million, there are also food franchises under 10 million. Adjust to your wallet condition.
- Understand the System: Don't just join! You have to understand how the training system, raw materials, distribution, and marketing strategies work.
- Location and Target Market: Also check whether the food franchise you choose is suitable for your location. Don't get the wrong place, it's a waste of capital!
- Long-Term Commitment: Remember, business requires consistency. Food franchises for beginners can help you start more easily, but they still require commitment.
20 Successful Food Franchises in Indonesia That You Should Try!
Source: Freepik
After knowing what to prepare, now it's time for you to choose the best food franchise in 2025.
Well, here it isHere is a list of 20 successful food franchises that could be a golden opportunity for you.
We provide information one by one so you can judge for yourself which one is the most suitable.
Read Also: 26 Sources of Capital for Culinary Businesses in 2025 That You Must Know
1. Farina's Pempek
If you like pempek, especially the authentic one from Palembang, you will definitely fall in love with Pempek Farina.
This food franchise is very famous among lovers of typical Sumatran cuisine.
What's most interesting is that you can start this business with a capital starting from IDR 1 million!
Isn't that crazy? It's perfect for those of you looking for a food franchise under 5 million.
The taste of pempek has been proven to be delicious and addictive, especially with the basic ingredients of mackerel and the distinctive cuko sauce.
No wonder this is one of the best-selling food franchises for beginners.
2. Coffee Toffee
Trendy coffee is booming? Don't miss it!
Coffee Toffee is a cool choice for those of you who want to have your own coffee shop but don't want the hassle of starting from scratch.
This Coffee Toffee uses high-quality local coffee beans from various regions in Indonesia. Cool, right?
For those of you who want to enter the world of coffee but are still confused about where to start, this is perfect because it is a food franchise for beginners that is currently on the rise.
3. Sour Sally
Do you like frozen yogurt? Well, Sour Sally has long been a favorite in the Indonesian food franchise world.
They are famous for their iconic "Black Yogurt". Besides being healthy, the taste is also unique and very contemporary.
Sour Sally is the right choice for those of you who want a culinary business that is different from others.
Many even say that this is one of the best-selling food franchises in the dessert category!
4. Zenbu
If you like Japanese food and want to have an exclusive Japanese-style restaurant, Zenbu could be the best choice.
They have a signature dish called “Mozaru” (baked rice with sauce and cheese), which is a big hit in the market.
Zenbu has high quality standards, so even though it is in the premium category, there are still many enthusiasts.
This franchise is suitable for those of you who are looking for a food franchise with a luxurious experience.
5. Mixue Ice Cream
Source: Kr Asia
Who hasn't seen the Mixue shop with its snowman mascot? This franchise is really booming!
Cheap, delicious ice cream, and an aesthetic place, a combination that makes Mixue sell like hot cakes.
The capital is indeed quite large, around Rp800 million, but it is worth it because this is a best-selling food franchise that already has a loyal market.
If you have more capital, Mixue can be a serious choice for a long-term business.
6. Sabana Fried Chicken
Source: Sabanaku
Want to open a fried chicken business that is affordable, but delicious to compete with big brands? Sabana Fried Chicken is the answer!
The initial capital is only around IDR 17 million, very suitable for those of you who are looking for a food franchise under 20 million.
Sabana has advantages in taste, price, and location strategy. Its outlets are usually located near schools, campuses, and other busy areas.
7. Kopi KULO
If you often see a queue for trendy coffee, it's most likely Kopi KULO. This brand already has more than 300 outlets throughout Indonesia, you know!
With affordable prices and contemporary coffee flavors, KULO is a magnet for young people.
The capital is around IDR 125 million, so it is still in the category of food franchise for beginners with a medium budget.
8. Es Teh Indonesia
Sweet drinks never die. One of the most booming? Indonesian Iced Tea.
With a capital of around IDR 120 million, you can join this brand that already has 500+ outlets.
This franchise has strong branding and is always updated on social media.
The menu variants are also very numerous, suitable for the Indonesian market who like sweet and refreshing drinks.
9. Es Teler 77
When talking about legendary brands, Es Teler 77 should not be missed. This brand has existed for a long time and continues to innovate with new menus.
In addition to es teler, they also sell heavy meals such as fried rice, chicken noodles, and others.
The capital to join this franchise is around Rp80 million, and you will get complete operational support.
Suitable for those of you who are looking for a food franchise that has been proven successful from generation to generation.
10. Kopi Janji Jiwa
This brand is very successful in carrying the concept of "fresh to cup". So you can enjoy freshly brewed coffee right on the spot.
Janji Jiwa has many variants of coffee, tea, and even bread. So, it's not just a place to drink coffee, but also a cozy place to hang out.
The capital to become a partner is around IDR 150 million, and with digital marketing support, this brand is perfect for those of you who want a contemporary food franchise.
11. Martabak Orins
Martabak is never short of fans, especially those with unique characteristics like Martabak Orins.
This franchise is known for its pizza-style shape, round, wide, and very tempting toppings.
Martabak Orins also has a sweet and egg martabak menu with various contemporary toppings.
12. Tahu Jeletot Taisi
Well, this onehe is one of the food franchises under 10 million that sells well in the market. Who can resist this savory spicy tofu filling?
With a capital starting from IDR 8 million, you can open your own outlet. The taste is already familiar to the Indonesian tongue, so you don't need to promote it hard.
Simple, delicious, and fast return on investment, that's why this franchise is perfect for beginners!
13. Baba Rafi Turkish Kebab
You must have seen the Baba Rafi logo everywhere. No wonder, because Baba Rafi is the largest kebab franchise in the world!
Well, with a capital starting from IDR 75 million, you can have your own stall. The product variations are not only kebabs, but also bread, drinks, and contemporary snacks.
With a neat system and training support, this franchise is perfect for those of you who want a global culinary business with a local taste.
14. Ayam Geprek Bensu
Ruben Onsu's big name is indeed the main attraction of this franchise.
But behind that, Ayam Geprek Bensu also has a delicious taste, a kicking chili sauce, and solid management.
If you want a contemporary food business with strong branding, this could be the right choice.
Moreover, geprek chicken is still a comfort food for millions of people, always sought after anytime, anywhere.
15. Pisang Nugget Kece
Banana nugget snacks were a big trend a few years ago, and still have many fans today.
The Pisang Nugget Kece brand comes with cute packaging, various flavors, and pocket-friendly prices.
You can start this business with a small capital, and the partnership system is flexible, it can be a mini booth or a cart.
Suitable for those who want to start a business from home.
16. Bakso Benhil
Meatball lovers, come closer! Bakso Benhil is a franchise that focuses on authentic taste and friendly prices.
This franchise already has a training system, standard raw materials, and clear SOPs. With capital starting from Rp10 million, you can have your own outlet.
Suitable for those of you who want a traditional food business, but can still compete with a modern style.
17. Haus! Indonesia
This contemporary beverage brand has risen to fame in a short time. Haus! is famous for its beverage variants ranging from tea, coffee, to boba milk.
The selling price is affordable, and the branding really connects with Gen Z. With a capital of around IDR 120 million, you can get a ready-to-use outlet, complete with training.
Because the concept is simple and popular with many people, this franchise is the right choice for those of you looking for a beverage business with bright prospects.
18. Popchick Chicken
If you like really crispy fried chicken like Taiwanese street food, Popchick Chicken could be your favorite franchise.
The selling price is friendly, the selling place does not take up much space, and the operation is simple.
Starting capital from IDR 7 million, you can already sell, you know! That's why this is a food franchise under 10 million that is very popular in various cities.
19. Dimsum Mbledos
Want to sell dimsum that is different from the usual? Dimsum Mbledos comes with a street food concept and a unique choice of flavors.
With affordable capital and a flexible booth system, you can open an outlet in a busy place like in front of a minimarket, campus, or food court.
This brand is perfect for those of you who want to enter the snack business with an Asian concept that is currently on the rise.
20. Ngikan Yuk
Another one, Ngikan Yuk carries a fried fish menu with various typical Indonesian chili sauces.
The concept is modern, the packaging is contemporary, and the taste of the food is adapted to the local tongue.
Ngikan Yuk is the answer for those of you who want to have an Indonesian food franchise with a fast food concept but still highlighting the taste of the archipelago.
Conclusion
Well, after knowing the 20 best-selling food franchises in Indonesia, now you just have to decide which one you want to choose.
Whether it's a food franchise under 5 million or a food franchise under 10 million.
Everything has a big profit opportunity, as long as you do it consistently. If you are ready to start, don't forget to also prepare a cashier system that can help you manage your business efficiently.
ESB offers two superior solutions for your culinary business, namely ESB POSLite And ESB POS.
How? Ready to level up your food franchise business? Contact the ESB Team and experience the ease of managing your business while increasing customer satisfaction. Safe profit, smooth management!
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