Want Your Restaurant to Always Be Busy? Apply These 9 Proven Restaurant Promotion Strategies.

Opening a restaurant is exciting, but keeping a restaurant always busy is another story. 

One key that is often underestimated, even though it is crucial, is restaurant promotion strategy. Without the right promotion, your restaurant could be empty, even though the food is delicious. 

So, for those of you who are just starting out or are already starting, but want to be more busy, it's better to read this article to the end, okay? 

Let's discuss a new restaurant promotion strategy which has really been proven to work!

Why is a restaurant promotion strategy so important?

In the midst of intense competition in the culinary business, restaurant promotion strategy it's like gasoline for a vehicle. You can't expect a busy restaurant just to pray. 

There must be concrete steps taken, starting from branding to creative campaigns. 

Create a newly opened restaurant, a new restaurant promotion strategy increasingly important, because you need to introduce your brand to the market. 

If promotions are carried out half-heartedly, consumers will not know about the advantages of your restaurant. 

Now let's discuss one by one, come on, how to keep your restaurant busy.

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1. Build Strong Branding From the Start

Before determining a price promotion or discount, you must first have a strong brand identity. 

Well, this is the first part of the restaurant promotion strategy which is largely forgotten. 

Starting from the logo, communication tone, to the restaurant interior design, everything must have a common thread. So people can easily remember your restaurant from just one appearance.

Special for the new restaurant promotion strategy, you can also create storytelling content on social media. 

Tell us why you opened this restaurant, what was the inspiration, what is unique about what it offers. 

The stronger your branding, the easier it is for other promotional strategies to work.

2. Make the Most of Social Media

Nowadays, promotion without social media is like cooking without spices. One of the most powerful weapons in restaurant promotion strategy is consistently active on Instagram, TikTok, and Facebook.

If you just opened it, new restaurant promotion strategy You have to focus on social media to quickly become known. 

Create soft-selling content, such as behind the scenes, new menus, customer testimonials, and even short videos about the restaurant atmosphere.

Use hashtags that relate, and don't forget to regularly interact in the comments column. 

The more active you are, the greater the opportunity for the algorithm to pick up your content.

3. Collaboration with Food Bloggers and Influencers

One of the restaurant promotion strategies is super effective collaboration with food bloggers and influencers. Especially if you have just opened, this step can increase awareness quickly.

Choose a food blogger or influencer whose audience matches your target market. 

For example, if your restaurant is casual, look for influencers with a relaxed style and young followers.

This strategy is not only effective for new restaurant promotion strategies, but also good for certain campaigns such as launching a new menu or special events.

4. Create a Loyalty Program That Makes Customers Return Again

Source: Freepik

Once customers come in it's cool. But make them come back again? That's just really cool. 

Therefore, it is very important for you to run a loyalty program as part of its restaurant promotion strategy.

This program can be in the form of reward points, special discounts for members, or free menus after a certain number of purchases. 

Create a new restaurant promotion strategy, you can give free vouchers to first visitors or create a buy 1 get 1 promo. 

Read Also: Understanding Scale Up: The Key to a Growing Business, Here's the Strategy!

5. Use an Online Ordering Platform

Now people prefer practical ones. So, apart from strengthening your offline presence, you also need to enter the online world as part of its restaurant promotion strategy.

Register your restaurant on a delivery platform, such as GrabFood, GoFood, ShopeeFood, or even create your own ordering website. 

Create a new restaurant promotion strategy, you can give free delivery or postage promotions for the first few days of launching. 

6. Offer a Limited Time Offer (LTO) Menu

Source: Freepik

If you want customers to stay curious, you have to be smart in making something exclusive. 

One of them is with the menu Limited Time Offer. Part of restaurant promotion strategy This is very effective in creating urgency. 

People will be afraid of missing the moment, so they end up buying now. For a new restaurant promotion strategy, you can create an exclusive menu for the first month. 

For example, a menu that is only available 30 days after the grand opening.

7. Hold a Thematic Event that Invites People to Come

Who doesn't like events? Starting from live music, watching football together, to small workshops you can use as part of its restaurant promotion strategy.

Events like this really help introduce your restaurant to the general public. Special for new restaurant promotion strategy, hold a small event in the first week after opening, so that your restaurant will be known quickly!

8. Place Promos that are Right on Target

Careless promotions can actually cause losses. Hence, deep restaurant promotion strategy, you have to be smart in choosing the right promo. 

For example, for a new restaurant promotion strategy, you can give a 20% discount promo specifically for new customers. 

Or happy hour promos during quiet hours. Always measure the effectiveness of each promo. 

So you know which ones really have a positive impact on your business.

9. Optimize Customer Reviews and Testimonials

Reviews are a golden asset in the world of F&B. So, don't be shy about asking customers to give ratings and testimonials. 

Create a restaurant promotion strategy, you can give small rewards to customers who give good reviews on Google Maps or social media.

Moreover, with the new restaurant promotion strategy, positive reviews can really help to increase the trust of other customers.

Conclusion

If you want your restaurant to always be busy, you can't just rely on luck. You need a well-planned and consistently executed restaurant promotion strategy.

For those of you who are just starting, don't be afraid to try different new restaurant promotion strategies. The culinary world is dynamic, so you also need to be flexible and innovative.

Remember, promotion is an investment, not just an expense. So, start designing the right promotion strategy for your restaurant now.

To make it even better, you can also use ESB Loop to help manage your customer loyalty program. ESB Loop is an innovative solution to build stronger relationships with your customers.

For more information about ESB Loop products and how this technology can support your restaurant promotion strategy, contact the ESB Team. They are ready to provide more details and help you maximize your restaurant's potential with the best features.

Let's design your restaurant promotion strategy with the right technology through ESB Loop! So your restaurant isn't just busy at the beginning, but also has loyal customers who keep coming back!