Want Your Restaurant to Get Busier? The Front Crew is the Key!

You definitely agree, right, that friendly and fast service is what determines whether customers will come back to a restaurant or not? 

Well, behind that service, there is one group that plays a very important role, namely front crew restoran. 

So, if you want your restaurant to be more busy and successful, focus on managing its front crew restoran well. What's that front crew restoran? Come on, let's discuss it in more depth!

What is a Restaurant Front Crew?

Front crew restoran is a group of people who interact directly with customers from the moment they enter the restaurant. 

They are the first face that customers see and make the first impression. So, they determine whether customers feel well received or not. 

Their duties are not only limited to greeting customers, but also ensuring everything runs smoothly, from taking reservations, preparing tables, to providing appetizing menu recommendations.

Maybe you are more familiar with the term front office crew or front desk crew, but basically, front crew restoran have almost the same role, namely being at the forefront of service. 

In other words, a front crew restoran is a bridge between restaurants and customers who have the potential to become loyal customers.

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The Main Role of the Front Crew in Managing a Restaurant

One of the main reasons why front crew restoran very important is because they are responsible for creating a positive first experience for customers. 

When customers come, they will be immediately greeted by a front crew restoran who is friendly, helps them to sit in a comfortable place, and makes sure they feel at home. 

All of these interactions affect how your restaurant is perceived by customers. Maybe you've heard the term front crew Golden Lamian. Front crew Golden Lamian is a real example of front crew restoran who provide super friendly service and make customers feel appreciated. 

It's not surprising that restaurants like Golden Lamian can continue to grow because they really prioritize the quality of service provided by their front crew.

Why Can a Restaurant Front Crew Be the Key to Success?

Source: Freepik

Talking about restaurant success, there are definitely many factors involved. However, one thing that is often forgotten is the existence of a front crew restoran which plays a big role in building a positive image of the restaurant. 

Imagine if you came to a restaurant and were greeted with an unfriendly expression, you would immediately think twice about coming back. On the contrary, with front crew restoran professional and friendly, customers will feel comfortable and reluctant to leave.

Besides that, front crew restoran also plays a role in managing queues or ensuring orders reach the kitchen. They are the link that maintains communication between customers and the team behind the scenes. 

This speed and accuracy is critical to ensuring customers don't wait too long and are satisfied with their experience.

Ideal Qualifications to Become a Professional Front Crew

Now you know how important it is front crew restoran, of course you want to make sure they have quality that meets customer expectations, right? So, here are some qualifications that a person must have front crew restoran:

1. Communication Skills

One person front crew restoran must be able to communicate well. They must be able to explain menus, make recommendations, and resolve problems in a way that is not only effective, but also enjoyable for customers.

2. Friendly Personality

A friendly personality is one of the main keys to customer service. Customers will feel more appreciated if they are greeted with a smile and a positive attitude.

3. Multitasking Ability

As front crew restoran, they must be able to manage many things at once without sacrificing service quality. For example, receiving new customers, setting tables, while checking whether the customer's order is correct.

4. Knowledge of Menus

One important aspect of service is providing appropriate menu recommendations. A front crew restoran a good one must have knowledge about the menu. The goal is that they can help customers choose dishes that suit their preferences.

5. Flexibility

The restaurant world is dynamic, and every day can be different. Front crew restoran must be prepared to deal with unexpected situations, such as a surge in visitors during peak hours or special requests from customers.

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Maintaining Service Quality with a Competent Front Crew

Source: Freepik

So that service quality is maintained, it is important to provide regular training to front crew restoran. 

This training is not only about technical service, but also about how to keep work morale high, despite pressure.

One way to be sure the front crew restoran continues to develop is by providing constructive feedback. 

Don't hesitate to appreciate their hard work and continue to encourage them to provide better service every day.

Technology to Help Restaurant Front Crew

Now, many restaurants are starting to utilize technology to support work front crew restoran. 

One way is to use a system POS or Order Management System which makes ordering, payment and queue management easier. 

Additionally, technology such as restaurant management apps also help front crew restoran in managing work schedules and monitoring their performance. 

So, by using technology, your restaurant can reduce human error and increase operational efficiency.

Conclusion

It turns out, the front crew of a restaurant is the key to the success of a busy restaurant with loyal customers.

They are the frontline who create the first impression for customers.

By having a friendly, professional, and competent front crew, you’re one step closer to growing your restaurant.

So, are you ready to ensure that the front crew at your place provides the best service?

Don’t forget, the quality of service provided by the front crew will always affect customer satisfaction and the long-term success of your restaurant.

If you want to manage your restaurant more easily and efficiently, don’t hesitate to contact the ESB Team.

With the various technological solutions they offer, you can focus more on other important aspects and make your restaurant even more successful!

Contact the ESB Team now for further consultation and start optimizing your business operations!