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What are Birthday Treats? Smart Tricks to Turn Birthday Moments into Business Opportunities
Briantama Afiq Ashari
Every birthday definitely feels special, but have you ever thought that this moment could also be an opportunity to make money? Finally, concept birthday treats are starting to rise.
Many business people are starting to realize that birthdays are a golden moment to strengthen relationships with customers. So, then, what are birthday treats?
This question is starting to frequently appear in the heads of creative people who are looking for contemporary business ideas. Come on, let's have a look together!
Understanding Birthday Treats
Many people think birthday treats are small gifts for birthday people. However, actually, the meaning can be broader. Birthday treats mean a special form of appreciation on birthdays.
Well, usually given by brands or businesses to create a memorable experience. For example? Try looking at modern restaurants. They love birthday treat promo, such as free dessert, special discounts, or even free exclusive services.
Of course, this is not just a gift, but also a marketing trick that makes customers come back again. So, you could say, birthday treats are a surefire way to build loyalty.
Read Also: 7 Ways to Increase Customer Loyalty, So Your F&B Business Takes Off!
The Hidden Strategy Behind Birthday Treats for Your Restaurant
For those of you who have a business, it's very important to know what birthday treats are in depth.
Why? Because when customers feel appreciated on their special day, they tend to talk about it to friends or even share it on social media.
The effect? Free promotion! For example, a customer can promo birthday treats from his regular cafe.
Then he posted a photo on Instagram. His friends saw him, were curious, and kept coming.
Without realizing, birthday treats mean not just a gift, but a powerful marketing tool.
Customers are satisfied, the brand is well known, therefore it's really a win-win, right?
Birthday = A Personal Moment That Can Be a Business Opportunity for Your Brand!
Source: Freepik
Everyone must have a birthday. This moment is very personal. So, if your business can be present at that moment, you will already have a plus point compared to your competitors.
This is why many brands are now diligently preparing promo birthday treats. You don't have to give something expensive. Sometimes, just a sweet word can make a customer smile.
But if it is accompanied by a treat such as a 20% discount or special products, the effect can be maximum. People will remember and maybe become loyal customers.
If you think about it, not only is birthday treats a gimmick, but also a form of attention that feels genuine and builds long-term relationships.
Read Also: Customer Retention Is the Key to Business Success, Here's How to Increase It!
Birthday Treats Are the Key to an F&B Business that Wants to Grow
The food and beverage business, aka F&B, is one of the most suitable applications for birthday treats.
Why? Because people often look for a special place to celebrate their birthday.
Imagine, if they knew where you were promo birthday treats which are interesting. Automatically they will choose your place.
For example, there is a Japanese restaurant that gives free sushi platters to customers who have birthdays.
Just show your ID, you can get it. Simple, yet exciting! People will invite their friends there. It gets crowded.
Herein lies the power of correctly understanding what birthday treats are.
Birthday Treats for the Community
Have you ever heard of a community event that collaborates with brands to celebrate birthdays together? Well, this is also part of the strategy birthday treats which is increasingly popular.
Many businesses now not only provide individual treats, but also support community events.
For example, a cafe can hold a special event for members of the motorbike community who have a birthday together.
Love cafe promo birthday treats, the community gets a place, the brand gets exposure.
Everyone is happy. Well, from here it's more and more visible, isn't it? birthday treats meaning build loyal relationships.
Digitalization Makes Birthday Treats More Effective
Source: Freepik
You probably often get notifications from your favorite shop or restaurant app, right?
One of the things that appears most often is birthday greetings accompanied by vouchers. Of course, this is part of evolution birthday treats of the digital era.
With a digital system, you can automatically promo birthday treats to customers based on date of birth data.
Can be via email, WhatsApp, or loyalty application. Everything is instant and personal.
For business people, this is very efficient. No need to bother remembering each one, but customers still feel special.
That's why it's very important to know what are birthday treats in a digital context so it doesn't become outdated.
Birthday Treats: A Strategy to Thrive in Competition
Business competition is getting tougher, especially in the world of F&B and retail. Well, strategies like birthday treats can be a significant differentiator.
When all the brands are competing to give big discounts, you can focus on providing a memorable experience.
Well, understanding that birthday treats form an emotional approach, you can create a more humane business.
Customers don't just come because it's cheap, but because they feel appreciated.
Plus, this is also a way to increase customer lifetime value. When customers come back because they are happy, the business value automatically increases.
It's no surprise that now, promo birthday treats are one of the favorite strategies of big brands.
Tricks for Success in Making Birthday Treats in a Professional Business Style
Already understand the matter of birthday treats, now it's time to execute. However, don't be careless!
Come on, let's look at some tips to make your strategy successful, such as:
- Personalization: Don't just give the same treat. If possible, adjust it to customer characteristics.
- Simple but impressive: Treats don't have to be expensive, the important thing is that they are unique and memorable.
- Exact timing: Send promos a few days before birthdays, so customers can plan.
- Use data: Take advantage of customer databases for automation.
- Make customers feel exclusive: Words like “especially for you” have a powerful effect.
Well, with these tips, you can be better prepared to process concepts birthday treats meaning So it's an effective strategy to increase loyalty and engagement.
Recommendations for Exciting Birthday Treats at Your Favorite Restaurant!
Well, now that you know what birthday treats are and how birthday moments can be turned into business opportunities, now is the time for you to enjoy the benefits personally too!
Don't worry, we have prepared a list of restaurants that we will love promo birthday treats super interesting for you to celebrate your special day.
Listen carefully, who knows, maybe you might be interested in visiting!
Conclusion
Birthday treats are a smart strategy to capitalize on birthdays as a profitable business opportunity.
By offering special treats to customers on their birthdays, businesses can strengthen relationships, increase loyalty, and gain free promotion from satisfied customers.
Moreover, this strategy is highly effective in the F&B industry, where customers often look for special places to celebrate their birthdays.
Digitalization also makes implementing birthday treats more efficient by automating promo delivery based on customer data.
To help your business manage customer loyalty programs and maximize the potential of birthday treats, contact the ESB Team to learn more about the ESB Loop product.
With the right technology, you can boost engagement and ensure customers keep coming back. Let’s take advantage of this opportunity and grow your F&B business with ESB Loop!
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