If you feel like you've seen recommendations for unique cafes in Bandung many times, The Square Room still have a reason to be on the visiting list. The concept of this place is interesting when combined with sourdough donuts that are made fresh every morning.
Especially, The Square Room Bandung We also provide a photo booth inside a classic car, which can be a perfect complement after enjoying donuts and coffee. Therefore, it is natural that this cafe, which has only been operating publicly since early April 2026, has immediately become a hot topic of conversation.
What is The Square Room?
Simply, The Square Room is a bakery and cafe with a square concept. The name seems to perfectly represent the place's identity, as square shapes can be found everywhere. Even the donuts, the main menu item, are made in that shape.
However, what makes The Square Room Bandung It's not just about its appearance that's appealing. This place, a sister brand of The Deli Bakes, combines a bakery atmosphere with a modern, warm, and playful hangout area.
The dominance of orange also makes the interior look bright and quite striking when compared to other cafes around it. Once inside, you'll find an open display case displaying rows of sourdough donuts with a variety of toppings and fillings.
Customers can choose their own donuts before taking them to the cashier. The donuts are made fresh every morning, making the experience of choosing a pastry feel like part of the visit, not just a simple purchase.
This is where the power lies The Square Room Bandung The visuals are certainly appealing to photograph, but the concept still relates to the product being sold. The boxy shape isn't just decoration; it's a common thread between the venue's design and the menu.
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The Unique Appeal of The Square Room
After the boxed donuts managed to attract attention, The Square Room There are other surprises that make your visit even more enjoyable. One of them is a photo booth housed inside a classic orange car in front of the cafe.
This concept is quite different from a typical photo booth. You can get inside the car with friends to take photos in a more playful atmosphere.
The car can accommodate up to five people and is equipped with two cameras on the dashboard, allowing for different photo angles. Visitors have about six minutes to take photos before collecting them from the back of the car.
If you come with friends, this section can be an additional activity after eating. So, a visit to The Square Room Bandung It doesn't stop after the donuts are gone. You still have the chance to create some pretty unique documentation.
Interestingly, this visual concept is also consistent with the interior. The dine-in area features square tables, creating a modern atmosphere. In addition to the indoor area, there's also an outdoor area for casual hangouts.
The Square Room's Price List and Featured Menu

Source: Inforadar
After being satisfied with seeing the interior and trying the photo booth, of course the most awaited part is the food. Menu The Square Room most talked about because it presents square-shaped sourdough donuts with a fairly diverse selection of flavors.
One of the most popular menu items is the Cereal Milk. This donut has a soft and fluffy texture, filled with milk cream and cereal elements for a crunchy sensation. Nibble also lists the Cereal Donut as one of their bestsellers, worth trying.
There's also Ispahan, perfect for those who enjoy floral and fruity flavors. This variant is combined with lychee cream for a fresher flavor. Other options include Matilda Chocolate, Chocolate Fudge, Matcha Lemon, Coffee Glaze, Peanut Butter Jelly, Ultimate Cheese, Pistachio Crunch, Caramel Almond, Dubai Chocolate, and Honey Butter Glaze.
Donuts are priced between Rp 20,000 and Rp 40,000 per piece, depending on the variant. Some prices start at around Rp 24,000, while other sources list some variants as high as Rp 40,000. Therefore, prices may vary depending on the menu and current updates.
Besides donuts, The Square Room menu They also offer a selection of savory dishes. One of their highlights is the square sourdough sandwich, which starts at around Rp66,000.
Options include Tony's Favorite, Pastrami & Cheese, Caesar Sub, Jambon Beurre, Nava Lox, Melty Tuna Toastie, Carbonara Melt, Roast Beef, and Lasagna Grilled Cheese.
For drinks, menu The Square Room They offer classic coffees like Espresso, Long Black, Latte, Cappuccino, Magic, and Piccolo, starting at around Rp29,000. They also offer signature coffees like Hanami Blossom, Dirty Square, and Mont Blanc, priced above the classic menu.
For a fresher drink, smoothies like Sunfuel Smoothies, Emerald Zen, and Triple Berry Revive are available, starting at around Rp 75,000. One particularly appealing option is the Sunfuel Smoothies, featuring a blend of tropical fruit, yogurt, oat milk, honey, and date puree.
Well, with those options, The Square Room menu It's not just for sweet lovers. You can come for breakfast with a sandwich, enjoy a donut as a snack, and then finish with coffee or a smoothie.
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The Square Room Pasteur Location and Operating Hours

Source: Detikfood
If you are in the Pasteur area, the location The Square Room Pasteur It's quite easy to find. This cafe is located at Jalan Dr. Djunjunan No. 153, Pajajaran, Cicendo District, Bandung City, West Java 40173. It's located next to The Volume Hotel, making it a convenient stopover after or before staying in the area.
Location The Square Room PasteurIt's also quite strategic, being easily accessible from the Pasteur area. For those coming from outside Bandung, this place could be a good stopover before continuing your journey.
Based on the latest information available,The Square Room Pasteur Open daily from approximately 7:00 a.m. to 9:00 p.m. WIB. The latest business information also shows the same hours for each day of the week.
However, business hours may change depending on specific circumstances. So, if you're arriving early in the morning to hunt for fresh donuts or have a special agenda, it's best to double-check the operational information before leaving.
FAQ
1. What made The Square Room viral?
The main attraction is the consistent all-box concept, from sourdough donuts and sandwiches to interior design and even some of the dining equipment. The photo booth inside a classic car is also an added attraction.
2. What is the most recommended menu at The Square Room?
If you're visiting for the first time, Cereal Milk is an attractive option, as it's a bestseller. Ispahan is also worth a try if you prefer the lychee flavor and a fresher character. For chocolate lovers, Matilda Chocolate is a standout choice.
3. Does The Square Room only sell donuts?
No. The Square Room menu The menu also includes sourdough sandwiches, classic coffees, signature coffees, and smoothies. So, you can still have a substantial meal even if you don't come specifically for the donuts.
4. Where is The Square Room located?
The Square RoomLocated at Jalan Dr. Djunjunan No. 153, Pajajaran, Cicendo, Bandung, right next to The Volume Hotel. Its location is often referred to as the Pasteur area, making it quite popular.The Square Room Pasteur.
Conclusion
Eventually, The Square Room Bandung successfully demonstrated that a simple concept can be made into a powerful sensation. From Cereal Milk, Ispahan, Matilda Chocolate, to various other variants, the donut choices are many to make you want to try more than one flavor.
Plus sandwiches, coffee and smoothies, The Square Room menu also has quite a complete selection for breakfast or hanging out casually. For those of you who want to come, The Square Room Pasteur could be an interesting choice because of its strategic location and fairly long opening hours.
Don't forget to set aside time to try out the photo booth inside a classic car to make your visit even more complete. Behind this aesthetically pleasing customer experience, there are certainly business operations that need to run smoothly. When the cafe starts to get busy, transaction processing, order management, business record keeping, and customer relations need to be integrated to avoid overwhelming the team.
In its operations, The Square Room, using a suite of ESB solutions, including POS, ERP, ORDER, and LOOP. This integration helps F&B businesses manage various operational needs within a single ecosystem, from cashier transactions and business management to order processing and customer-related activities.
If your F&B business is also growing and requires a more structured cashier system, you can get to know ESB POS this solution can help streamline transaction processes and support the increasingly busy operations of restaurants or cafes.
So, if Bandung is on your travel agenda,The Square Room Bandung It's worthy of a culinary list. Come for the donut boxes, enjoy the atmosphere, and leave with an experience that's more than just about the food.
