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ESB provides comprehensive technology solutions for restaurants, including POS systems and artificial intelligence.

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2 September 2025

Example of Adjusting Entries for Merchandise Inventory Using the Periodic Method

Have you ever felt confused when learning about adjusting entries for inventory, especially with the periodic method? You’re not alone! Many people often make mistakes when recording it—even though th...

2 September 2025

Marginal Utility: A Smart Way to Keep Customers Interested in New Menu Items

Ever wondered why customers who once loved a dish suddenly get bored—even though the taste hasn’t changed? This can be explained by the concept of marginal utility—the level of satisfaction gained fro...

2 September 2025

What is Direct Sales? How It Works & Its Benefits for Restaurants

Imagine you have a new menu item at your restaurant. Instead of just putting up a poster or running a digital ad, you directly offer it to customers who are dining at your tables. They can immediately...

2 September 2025

How to Read Financial Statements for Culinary Entrepreneurs

In the culinary business, a financial statement is your business “dashboard”: from profit and loss, cash flow, to asset–liability positions. Without reading well-prepared financial statements, it’s ha...

2 September 2025

Why 60% of Restaurants Fail in the First Year—and How You Can Survive

Starting a culinary business is often full of euphoria: a lively grand opening, the excitement of your first customers, and prayers for long-term success. But the reality isn’t always sweet. According...

27 Agustus 2025

ESB Earns International Recognition as Part of the Forbes Asia 100 To Watch 2025

Jakarta, August 25, 2025 – PT Esensi Solusi Buana (ESB), an Indonesia-based SaaS technology platform company that delivers integrated digital solutions for the Food & Beverage (F&B) industry,...

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